Mr Bayella Thiam

Bayella H. Thiam is Executive Manager, Africa for Novus International, Inc. He has been responsible for the company’s Business in Africa since joining the group in 2009 as World Area Manager, Africa. In this role, Bayella designed a business model and a 5 year business plan for Novus Africa; implementing this roadmap, he set up the entire organization throughout the different African regional economic areas, defined and implemented the business development strategies, and hired the entire Africa team who had both the skills and knowledge in their respective fiel

Bayella has been engaged in different roles either in agribusiness or in Africa over the last 15 years.

He has actively participated in EdenRed (ex Accor Services, subsidiary of Accor Group) Business Development project to start new activities in Sub Saharan Africa. He successfully identified different ways of adjusting the voucher business model for different African markets (agriculture, health) and adjusting the business process with the specificity of retail and finance infrastructure in Africa.

Bayella began his career in France where he spent 7 years in roles of increasing responsibility for various companies related to the food industry, agricultural and consumer goods businesses.

When working in Europe, Bayella served as consultant for Accenture and Cap Gemini Ernst & Young before setting up Comaral with two partners with products where he engineered services and solutions focusing on the Food industry and agriculture especially the French meat professional’s business market.

After 5 years at Comaral, selling his shares, he decided to move back to Africa and became lead operational coordinator & managing director for Performances group, one of the largest and most respected consulting and management services companies in French speaking sub Saharan Africa. He successfully engineered the expansion of the group in 6 locations and 22 countries in west and central Africa and the business by helping a number of multinational on defining their strategic plans for Africa, starting and setting up their business and operations in Africa.

Bayella has previously served as Operations & Quality Manager at a subsidiary of SGS Group (France division), World leader in inspection and certification, where he directed the ground technicians and auditors for Agribusiness and consumer good & services (catering, retail distribution …)

A native of Dakar, Senegal, Bayella holds a French Graduate Engineering Degree in Food Industry “Diplôme d’Ingénieur” and a Master degree in Business and Marketing of Food Industry. He also holds an Executive MBA from HEC Business school.