Mr Pierre-Andre Geraert

Currently in charge of Innovation and Marketing of New Products for Adisseo, a Bluestar Company. Graduated Agronomist in 1983, he performed his PhD between INRA-Nouzilly, France and the Poultry Research Centre in Roslin, Scotland. After 13 years as research scientist in energy metabolism at INRA Nouzilly, he joined Rhone-Poulenc Animal Nutrition in 1996 to manage the research and support to poultry nutrition. The company became Adisseo in 2002, and he was then promoted R&D Nutrition Director responsible for all species, all products in charge of support, development and innovation programs. Adisseo is now a Bluestar Company from China since 2006. From 2010, he is now responsible to enlarge the R&D scope of the company, looking at innovation strategies and develop the marketing of new products.